Useful products.

I’m Ali, an independent designer shaping digital products, distinctive brands and communication that connects.

• Divar

  Campaign art direction and an AI mascot connect Divar’s marketplace categories through a shared red visual language.

• ToyPet

  A pet-care identity uses rounded characters and category colours to connect packaging, retail graphics and everyday accessories.

• MyOm

  A children’s juice identity combines a parrot mascot, flavour colours and a faceted bottle in one packaging family.

• Café De La Corte

  A coffee packaging direction brings glass, restrained labels and woven materials into a tactile expression of the existing identity.

• Noghteh

  A monochrome identity for Noghteh Design House explores how a restrained mark can move between print and space.

• AFC Qatar

  A ticketing concept for AFC Qatar combines architectural imagery and restrained interaction, with Flightio identified as the project intermediary.

• MCI · 5G

  A 5G campaign direction for MCI uses a snail and a tortoise to make speed visually unexpected.

• Airbnb · Unlock Adventure

  A travel campaign study opens familiar interiors onto unexpected destinations, using the room as a consistent frame for adventure.

• Digikala · A Smile Arrives Home

  A Digikala campaign direction brings a delivery box, the brand smile and a red balloon into a simple visual story.

• Flightio · Travel in One Clear Flow

  Flightio’s circular brand symbol becomes a travel portal, connecting destination imagery, transport campaigns and a booking-interface study.

• LegioKIT

  A visual identity and packaging system for LegioKIT, bringing a clear blue signature to diagnostic kits and their components.

• Poonez

  Campaign art direction for Poonez uses symbolic objects and deep green to frame classifieds as opportunities for Iranians abroad.

• Dark Matter

  A commissioned pitch for Apple TV+’s Dark Matter, connecting fractured typography and green-and-amber portraits across a cinematic poster family.

• Vitanex

  Logo, brand identity and packaging for a British wellness brand, bringing six product ranges together through expressive colour and a clear visual hierarchy.

• Pasta Sugo

  A tactile identity system connecting handmade pasta, regional cheese and warm Italian dining across packaging and restaurant touchpoints.

• Solenne

  A British luxury fashion identity pairing a pleated fan emblem with restrained typography, tactile packaging and refined womenswear applications.

• EcoGold

  Campaign artwork for EcoGold turns gold, silver and coins into a transparent battery: a compact visual metaphor for stored value.

• Quello

  An illustrated visual identity for Quello water park connects the energy of a day by the pool with everyday visitor touchpoints.

• Swerve

  A high-contrast visual identity for Swerve translates the energy of riding into a wordmark, electric-green graphics and equipment applications.

• Lacto

  A warm identity and packaging system for Lacto connects fermented vegetables with a character-led label, earthy colours and everyday food scenes.

• AuraLeaf

  A botanical visual identity for AuraLeaf pairs a restrained wordmark with glass-bottle studies, leaf illustrations and a deep-green brand environment.

• Moon Crypto

  A visual identity and interface presentation for Moon Crypto connects a blue-and-gold brand world with wallet and portfolio screen concepts.

• Lakota

  An expressive identity for Pouya Jamalian’s Lakota flute and ocarina school, connecting specialist education, instrument culture and tactile brand experiences.