Projects in portfolio
Published case studies
I’m Ali, an independent designer shaping digital products, distinctive brands and communication that connects.
Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.
A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.
Organic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.
Coffee packaging extends Café De La Corte’s established identity through clear glass, a woven sleeve and a considered serving ritual.
A focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space.
An AFC Qatar ticketing design connects the anticipation of matchday to clear choices for fixtures, seats and guest numbers.
A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.
A travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.
A delivery box, Digikala’s smile and a red balloon turn the arrival of an order into a human campaign story.
Flightio’s circular symbol becomes a destination portal, connecting travel campaigns, transport services and a coordinated booking-interface study.
LegioKIT’s diagnostic-kit identity connects a clear blue signature with organised packaging and colour cues for individual reagent components.
Poonez’s classifieds campaign turns keys, everyday objects and deep green into an inviting language for opportunities among Iranians abroad.
A commissioned Apple TV+ pitch gives Dark Matter a cinematic poster family through fractured lettering, reflected faces and opposing light.
Vitanex’s logo and packaging organise six wellness ranges through expressive colour, layered surfaces and a consistent product-information structure.
Pasta Sugo brings handmade pasta and Italian dining into an identity spanning ingredient-led packaging, menus and takeaway materials.
Solenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.
EcoGold’s campaign turns gold, silver and coins into a transparent battery, giving stored value a recognisable physical image.
Quello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs.
Swerve’s riding identity gives bikes, scooters and equipment a directional wordmark and electric-green visual language.
Lacto’s fermented-vegetable identity connects an illustrated grower with clear variety cues and warm packaging for the everyday table.
AuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications.
Moon Crypto connects a luminous blue-and-gold identity with wallet screens that give balances, assets and primary actions a clear order.
Lakota’s identity connects Pouya Jamalian’s specialist music teaching with bilingual lettering, illustrated learning materials and tactile instrument packaging.
A Track Mode interface design helps drivers compare handling balance, temperatures and cooling settings before the next lap.
A farm-operations dashboard design keeps field conditions, equipment activity and daily priorities connected in one responsive workspace.
Zippi’s children’s gummy-vitamin packaging pairs illustrated animal adventures with a clear flavour family and consistent information hierarchy.
A genomic-workspace design keeps sample context, variant detail and illustrative drug-gene relationships connected during research exploration.
A warm, grounded identity for TerraRoots soil sensors and bio-fertilization, helping local growers understand their soil and care for plants with confidence.
Café Darab’s visual identity pairs bold Persian lettering with architectural geometry, extending a black-and-ivory signature across the café setting.
A playful visual identity connecting computer-game competition with the shared energy of Nasl Z, a television reality show for young viewers.
A solar energy identity built around luminous horizons, precise panel geometry and a bold contrast between desert warmth and electric blue.
A campaign design uses a wheel of blue bank cards and one gold winner to bring collective rewards into a minimal billboard.
A consistent Azki mascot across lifestyle scenes, advertising key visuals, display ads, recruitment artwork and outdoor advertising.
Digital campaign visuals for Rishe turn care from abroad into a family’s moment of surprise, seen from inside a green box.
A visual identity for an eco-stay rental platform, connecting the ease of finding accommodation with the character of historic places.
A welcoming visual identity for a conversation-led Spanish school, connecting a rounded greeting with illustrated learning materials and spaces.
A visual identity for a durable fitness equipment manufacturer, connecting the weight of its machines with an energetic graphic language.
A postal identity connecting graphite storytelling with stamps, varied packaging and the everyday spaces of delivery.
Brand identity and illustrated education-kit design for Small Steps, a charity bringing school supplies and learning materials to children in underserved communities.
A farm-led visual identity for Oltan connects expressive lettering, pastoral illustration and a color-coded packaging system across dairy categories.
A visual identity and packaging world for VÁLDERN, a cold-scented eau de parfum, built from faceted glass, deep blue and a guiding star.
A playful identity for a Chinese sugared-gummy brand, built around expressive creatures, bright color, and a packaging family that reads as one world.
An insect spray identity for Thailand, built around a beetle emblem, botanical pattern and a clear packaging hierarchy.
A real estate identity for Turkey, shaped by a faceted monogram, spacious serif type and a coastal palette.
A Korean induction headset identity with flowing sound graphics, orange packaging and a clear open-ear product story.
An identity for an international cave expedition brand, turning the thrill of discovery into a visible path through the underground world.
Published case studies
Designing products, brands and communication.
Learning credentials in the collection
Across published projects