Desartly

Useful products.

I’m Ali, an independent designer shaping digital products, distinctive brands and communication that connects.

  • Divar

    Campaign imagery and an assistant character make Divar’s everyday marketplace feel familiar across categories and digital touchpoints.

  • ToyPet

    A friendly pet-care identity helps owners recognise animal categories across food packaging, accessories and a shared retail environment.

  • MyOm

    Organic juice packaging for children brings a playful parrot, flavour colours and a faceted bottle into a recognisable family.

  • Café De La Corte

    Coffee packaging extends Café De La Corte’s established identity through clear glass, a woven sleeve and a considered serving ritual.

  • Noghteh

    A focused identity for Noghteh Design House uses geometric forms and material contrast to connect print, objects and space.

  • AFC Qatar

    An AFC Qatar ticketing design connects the anticipation of matchday to clear choices for fixtures, seats and guest numbers.

  • MCI · 5G

    A snail and a tortoise on skateboards give MCI’s 5G speed message a playful contradiction across campaign formats.

  • Airbnb · Unlock Adventure

    A travel campaign brings distant landscapes into familiar rooms, making the promise of adventure feel close to a place to stay.

  • Digikala · A Smile Arrives Home

    A delivery box, Digikala’s smile and a red balloon turn the arrival of an order into a human campaign story.

  • Flightio · Travel in One Clear Flow

    Flightio’s circular symbol becomes a destination portal, connecting travel campaigns, transport services and a coordinated booking-interface study.

  • LegioKIT

    LegioKIT’s diagnostic-kit identity connects a clear blue signature with organised packaging and colour cues for individual reagent components.

  • Poonez

    Poonez’s classifieds campaign turns keys, everyday objects and deep green into an inviting language for opportunities among Iranians abroad.

  • Dark Matter

    A commissioned Apple TV+ pitch gives Dark Matter a cinematic poster family through fractured lettering, reflected faces and opposing light.

  • Vitanex

    Vitanex’s logo and packaging organise six wellness ranges through expressive colour, layered surfaces and a consistent product-information structure.

  • Pasta Sugo

    Pasta Sugo brings handmade pasta and Italian dining into an identity spanning ingredient-led packaging, menus and takeaway materials.

  • Solenne

    Solenne’s British womenswear identity connects a pleated emblem with precise lettering, garment details and tactile packaging.

  • EcoGold

    EcoGold’s campaign turns gold, silver and coins into a transparent battery, giving stored value a recognisable physical image.

  • Quello

    Quello’s water-park identity carries a colourful illustrated day out through visitor passes, staff materials, food packaging and souvenirs.

  • Swerve

    Swerve’s riding identity gives bikes, scooters and equipment a directional wordmark and electric-green visual language.

  • Lacto

    Lacto’s fermented-vegetable identity connects an illustrated grower with clear variety cues and warm packaging for the everyday table.

  • AuraLeaf

    AuraLeaf’s botanical identity pairs a refined wordmark and leaf drawings with a coordinated glass-bottle family and brand applications.

  • Moon Crypto

    Moon Crypto connects a luminous blue-and-gold identity with wallet screens that give balances, assets and primary actions a clear order.

  • Lakota

    Lakota’s identity connects Pouya Jamalian’s specialist music teaching with bilingual lettering, illustrated learning materials and tactile instrument packaging.

  • Tesla Track Mode

    A Track Mode interface design helps drivers compare handling balance, temperatures and cooling settings before the next lap.

  • John Deere Operations Center

    A farm-operations dashboard design keeps field conditions, equipment activity and daily priorities connected in one responsive workspace.

  • Zippi

    Zippi’s children’s gummy-vitamin packaging pairs illustrated animal adventures with a clear flavour family and consistent information hierarchy.

  • Illumina BaseSpace

    A genomic-workspace design keeps sample context, variant detail and illustrative drug-gene relationships connected during research exploration.

  • TerraRoots

    A warm, grounded identity for TerraRoots soil sensors and bio-fertilization, helping local growers understand their soil and care for plants with confidence.

  • Café Darab

    Café Darab’s visual identity pairs bold Persian lettering with architectural geometry, extending a black-and-ivory signature across the café setting.

  • Nasl Z

    A playful visual identity connecting computer-game competition with the shared energy of Nasl Z, a television reality show for young viewers.

  • DesertCell

    A solar energy identity built around luminous horizons, precise panel geometry and a bold contrast between desert warmth and electric blue.

  • blubank · Everyone Wins

    A campaign design uses a wheel of blue bank cards and one gold winner to bring collective rewards into a minimal billboard.

  • Azki: mascot and insurance campaign design

    A consistent Azki mascot across lifestyle scenes, advertising key visuals, display ads, recruitment artwork and outdoor advertising.

  • Rishe: a surprise that brings family closer

    Digital campaign visuals for Rishe turn care from abroad into a family’s moment of surprise, seen from inside a green box.

  • Avora — A welcome rooted in place

    A visual identity for an eco-stay rental platform, connecting the ease of finding accommodation with the character of historic places.

  • Hola — A greeting opens the conversation

    A welcoming visual identity for a conversation-led Spanish school, connecting a rounded greeting with illustrated learning materials and spaces.

  • Volt — built to go heavy

    A visual identity for a durable fitness equipment manufacturer, connecting the weight of its machines with an energetic graphic language.

  • Chapar — carrying connection

    A postal identity connecting graphite storytelling with stamps, varied packaging and the everyday spaces of delivery.

  • Small Steps | Education Charity Brand Identity

    Brand identity and illustrated education-kit design for Small Steps, a charity bringing school supplies and learning materials to children in underserved communities.

  • Oltan Dairy — a farm-led identity for the dairy shelf

    A farm-led visual identity for Oltan connects expressive lettering, pastoral illustration and a color-coded packaging system across dairy categories.

  • VÁLDERN — A colder kind of fragrance

    A visual identity and packaging world for VÁLDERN, a cold-scented eau de parfum, built from faceted glass, deep blue and a guiding star.

  • Gloobz — Space-Flavored Gummies

    A playful identity for a Chinese sugared-gummy brand, built around expressive creatures, bright color, and a packaging family that reads as one world.

  • VEKTO — An insect spray identity from the forest

    An insect spray identity for Thailand, built around a beetle emblem, botanical pattern and a clear packaging hierarchy.

  • ORVEN — Spaces for a brighter tomorrow

    A real estate identity for Turkey, shaped by a faceted monogram, spacious serif type and a coastal palette.

  • Vyro — Open to Sound

    A Korean induction headset identity with flowing sound graphics, orange packaging and a clear open-ear product story.

  • Noctara — Follow the Unknown

    An identity for an international cave expedition brand, turning the thrill of discovery into a visible path through the underground world.

46

Projects in portfolio

Published case studies

12

Years designing

Designing products, brands and communication.

16

Certificates earned

Learning credentials in the collection

24

Industries worked in

Across published projects